Competition Analysis

Once the prior audit is performed, the external factors need to be analyzed. These external factors relate to the current competition for your keywords in the search engines. The competition level is studied from the two points of view. Firstly, we analyze the amount of competitor-websites presented in the search engines for your keywords. Secondly, we study the strength of each competitor’s website. The latter analysis answers the question “Why this website is at the Google top?”.

The results of the competitor analysis help to understand the most efficient techniques to use for promoting your website to the top positions in the search engines. It is important to mention that the competition analysis needs to be carried out periodically. The competition study is also a basis for a detailed contract on your website promotion.